There’s a lot more wrong with it than that but, as @OC.1324 has said, it isn’t anything to do with him and he’s done everything he can to ban it and he is following the correct process to obtain an authorised badge.
Ironically with the rise in air scouts it would probably makes sense to pivot back to the old branding so when people here air cadets they think RAF. The other issue is that people refer to it as “Raff-Ack” which means even less.
There was a survey? I thought it was just a swap from ACO to align with RAF branding (RAF sport, RAF aerobatics team, etc).
The conflict issue is that the RAF is a national based centralised organisation. The air cadets are primarily locally based with a community focused & just need coordination from the central rather than a single one size fits all.
@Chief_Tech there was a survey, one of several over a short period regarding remaming/rebranding. I think with the branding and badging surveys the result didn’t align with what HQ wanted, so they did what they wanted anyway.
Wasn’t that more to do with what should replace the “RAFVR(T)” and “ATC” branding of the CFAV cohort?
Based on the branding guidance, it states that research identified levels of recognition, even determining that “RAF Air Cadets” was less recognisable that “Royal Air Force Air Cadets”, so I’d be surprised if those decisions were ever really open to what people wanted internally (as that’s not the audience).
But we only really use ‘rafak’ within the tarnished but gilded cage of the air cadet sphere of influence. You use it to people ‘outside’, and they look at you blankly; say RAF Air Cadets, and you might get asked ‘What happened to the ATC?’. I have had this conversation too many times on public facing events with members of the public.
In my mind it comes down to an almost schizophrenia in branding and seniors deciding that things should change because things must change, thereby losing some level of identity and wider recognition. Separate , but related issue is that this has been a problem in the wider military for some time, that well known and respected organistions lose identity in rebranding exercises - leading to people not knowing where to go to, to get the job done.
I know where you’re coming from. On one hand it mirrors terms associated with the parent service — like RAFAT, RAFOTA, RAFALO, etc. — but on the other it detracts from that connection to the parent service by sounding like a meaningless word that people don’t associate with the RAF, ATC, or CCF.
That has to be down to bad communication. RAFAC replaced ACO and RAFVR(T) (in most cases) at around the same time: but should have been no more of a threat to the ATC identity than either of the legacy terms it replaced.
Edit to acknowledge: It also replaced ATC, but only on adult rank slides and titles.