Ta very much - can’t locate the new version (only this old one) - any pointers please?
I promote the exact opposite, ignore rank on AT.
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Yep, much safer. In an emergency someone shouting ‘Sir’ is no good when there’s multiple people that could refer to!
Exactly this.
Never mind the rank, it’s the expectation of over-blown numpties who expect a civilian to refer to them by rank or “Sir.”
B*gger off back to your day job! 
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Back in the day, we normally had the “1 up 1 down” rule for “sir” during informal situations. I believe in some situations within the service, such as Air Traffic Control, use of sir/ ma’am is discouraged as staff need to immediately identify who they are talking to in an emergency situation.
That’s the logic I go for when emailing academics or people at work who more than likely have a PhD.
It’s Dr ____ until they sign off with their first name.
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