i shall offer the a summary of a longer post (found here)
I get where you’re coming from, although as a CI i can’t see it changing things much.
I have been a CFAV longer than I haven’t (ie more than half my life) and have been active at Wing level (in (lead) support of activities rather than a WSO) I am sure there are people in the Wing who don’t know my name let alone could put a face to it!
I had my CFM “presented” to me at a Wing event in front of my peers, but half of those I didn’t know and im sure they’d never heard of me prior.
I only wear No1s a few times a year, and 99% of the time with the Unit so not as if anyone off Squadron sees me wearing the medal (short of some large Wing parade event).
i think for some people, they’ll never “get” the idea of being a career CI and tarnish the role by its “weakest link”* rather than the individual stood in front of them as an individual on merit
*by this i mean the CI who does the lesser roles, perhaps who is happy looking after Canteen and is all they do, but is still a welcome part of the Squadron team