A shout out for the excellent customer service from Ernest Hill Ltd. 
After 10 yrs of very solid service (albeit with the Covid break of course!), our Hills air rifle pump gave up the ghost - the central charging tube that screwed directly into the base of the pump sheared - no repair possible. Rather annoying at the start of a shooting evening with all kit out - working up to take part in the Corps Air Rifle Postal Competition - replan, new RSD & AO, etc, go! 
Anyway, I wanted to get a replacement Hills pump with dry air fitting - the BSA option as per the cadet unit price list looked to be slightly inferior (Ā£129.44).
The very nice lady at Hills immediately offered me a ācadet priceā of Ā£142.05 (instead of Ā£191.47) , I didnāt even ask for discount, & as I bought one there & then (hadnāt found anyone else with a such a keen price - & free delivery), the pump arrived today. 