New Army Cadet recruitment video

The Army Cadets have launched a new promotional videothat could be the prelude to a new campaign.

Thoughts on the video?

Played to the strengths of their USP of fieldcraft, sports and teamwork. Very good video. How does the RAFAC play to its USP when they can’t provide their core advertised activity to any great extent, considering the number of cadets in the organisation.


It’s good.

To be critical, it’s possibly a bit long given the target audience (I’d have aimed for ~30s I think), but I’d guess they’re prepping some shorter ad-form videos as well?

Some centrally produced RAFAC material like this would be great.

It is much better than previous attempts. Personally I would have liked to see more girls being featured, to make it clear it isn’t just a boys’ club.