It’s perfectly fine for HQ to set & moderate standards & put the onus to comply in squadrons. Squadrons do have to take some responsibility & not be spoon feed by HQ all the time.
I know that there is the need to “reduce the admin burden & take the pressure off the OCs” but the OCs need to have some admin responsibility. Often though the balance is skewed by adding burden that should be done by the paid staff but taking responsibility away for areas that it’s perfectly reasonable for an OC to be expected to do.
From a HQ perspective live the website needs to be a general overview & talks about the national picture & note get bogged down in the fine detail that really squadrons should do.
One thing that I can’t spot & think would be useful would be a “benefits of cadets” to the wider society & to business. I had a recruiter tell me once that they always put ex cadets to the top of the pile because they knew how to do work, follow instructions & had a bit of professionalism about them.
A page on benefits in the workplace would probably help see the big sponsorship & parents ‘ provides that strategic national input that wouldn’t work as well coming from squadrons.