It does have one, but for some reason it went live without it. Not sure why but we’re going to cover off in tomorrow’s weekly brief if it’s not live in the morning.
Yes, the IBN would’ve helped this but there is a list on the influence / media SharePoint site where you’ll be able to log each account and we can review.
Each WMCO is then responsible for maintaining the approvals for their units, RMCO for Wings, HQ for Regions and HQ etc, but HQ will kick of this process and support everyone.
Thanks, and the plan is for this one not to stay dormant for years like the old ‘how to write a press release’ manual. We know some of the stuff needed developing more, there are still draft chapters held back, but we wanted it out. Absolutely wanting to hear wants missing, want needs clarifying etc, so email or message away. It’ll be iterative.
Only have a single social media channel per unit per formation e.g. don’t have a separate Facebook page for a wing team or Sqn civilian committee.
the channel needs to have one mod/administrator be outside that unit level eg. Wing bod for Sqn pages, region for Wg etc (this is likely to be the hardest bit to maintain & enforce as people change. Also the area that will cause the most headaches & bun fights if it’s volunteer rather than paid staff doing the administration)
Social media channels to be registered so it’s confirmed what’s official or unofficial.
The logic & the rationale is there so even if it’s not pragmaticly enforceable in practice it’s clear what principles people are not complying with if there’s a breach.
I’m wondering if we’ll see an update to our own Brand Guidelines since we seem to be starting to build a distinct brand identity away from the RAF (looking at the space syllabus certificates etc, this and the recent AGS ACP, and the Paint job that the cadet centre at Wittering got.
