It has certainly been useful to stimulating ideas and occasionally creating an isolated element to help me sketch initial design concepts.
But yeh, unfortunately it’s an absolute dumpster fire and even if you provide clear examples which indicate the frame remains the same, it just seems unable to handle it and defaults to some generic heraldic monstrosity 
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For some reason this has caused the Soviet Anthem to enter my head…
without the crown it would look rather Bolshevik…
I was thinking either the imperium of man or North Korea but I know exactly what you mean 
Perhaps there’s some underlining Chinese / Russian software that the AI keeps going back to.
So London Wing have just released a very good looking Annual Report, hats off to their media team.
Unfortunately you can see the lack of clear identify here, before looking that those with the wrong colour rings it’s the number of different shades of red that offends me first!
I think it’s template on acc drive that’s caused that - I know it’s now a bit orange rather red. Could do with the Pantone reference for the colours. You can tell the ones you tried to comply on the last push as it’s all the same shade of orange.
What the bonus is that it effectively names & shames without naming & shaming
Ones that obviously need to change can be focused on & if each wing could do say as a draft for a corporate poster for the ATCs 90th anniversary you would probably get a quick compliance.
The thing that stands out most to be here is the overuse of a fully coloured background. Then the random ring colours.
But this really does highlight why some sort of guidance is needed to get people up to scratch. Even if not spending the money, but to get things to at least start to look similar.
You get the with the paintings anyway.
But some of these shades of red are green and blue
another example of an ATC Sqn using the RAF Sqn badge design - see 33 Sqn.
both use a deer head (I expect someone to correct me here, as it is likely not called a deer)
I instantly recognised that one, having a friend in 33 RAF Squadron so i suspect there are others
An important distinction is that the 33 Sqn ATC badge isn’t official and almost certainly wouldn’t get approved in its current form.
no i am not suggesting it is - but is another example where someone has made a link between the RAF and the ATC Squadron…
given 33 is still an active Squadron, it is hard to justify as others have done
Depends how long they’ve had the badge, there was a period in the 60’s where 33 was stood down.
I know 57 Squadron RAF and 57 Squadron ATC have a very similar badge, supposedly at the request of 57 RAF when they were stood down in the 1980’s.
According to the official register, 57 Sqn ATC doesn’t have a badge.
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With that attitude, we’ll never fix all the hanging and brand damaging badges out there.
Has anyone outside of the air cadets / RAF actually noticed?
It’s not really damaging to your brand when your brand isn’t really acknowledged….
Of course not, no one in the real world notices or cares about these sort of things.
