For the past couple of days I have been hearing radio adverts going out approx. every other hour.
I’ve been really worried about recruitment but after a bit of a push I’ve got about 10 signed up for an open evening. Feels like there is a little bit more positivity out there than a few months ago.
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Not on R2 or R4.
Do kids listen to the radio? I know the idea might be to hit parents, but unless you know your child is interested you won’t mention it.
Which tube stations are they in? Unless they are in the actual trains my experience of the underground or public transport in general is, not really taking any notice of anything other than waiting for a stop and then oging to wherever it is I’m going.
With any paid for adverts you need to get people buying or bums on seats and are the Army Cadets getting this?
I’ll stick with my local efforts which works, without any corporate rubbish distracting people. I bet the Army Cadet stuff only has national contact details.
Yes. Sometimes on their own, sometimes when their parents have it on.
Not sure which stations they are on but I tend to pay more attention to adverts on the platform than on the train. Once you’re on the train it’s eyes down on your phone or book.
No idea if they’ll have any impact but the PR professionals must think it will or they wouldn’t have spent the money
I’ve seen a number of bus stop posters and back of bus imagery around here. Happy kids in camcream, big smiles and “FRIENDSHIP”, “FUN”, “ACTION” or “ADVENTURE” written under it with > ARMY CADETS UK in slightly smaller letters underneath that. ACF logo in one corner, Army logo in the other corner. Simple. Plain. But high impact.
The bus stops they’ve targetted are the ones around schools and/or on the school commute routes.
Yeap - FM and DAB in the car - both of which I’ve heard - as have my children when they’ve been with me.
For the kids in general, most of the ones I know listen to Streaming music - with adverts, and I’ve heard them on their too! For a some of the streaming radio stuff, adverts are actually tailored according to demographic profiles based on the plaform you register with. So, for example, if you register with a “Meta Universe” based profile and agree to share your data with them, they’ll use those metrics to target advertising appropriate to the data you’ve shared.
With any paid for adverts you need to get people buying or bums on seats and are the Army Cadets getting this?
I’ve heard that this is more about awareness raising at this stage than bum:seat conversion ratios. Whilst that is, of course, the gold plated outcome everybody wants, right now it’s to keep the profile high following covid (which is often the Army way to be honest!).
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Staff or cadet.
Either is good.
Well done
Cadets - although the parents will be encouraged to join the civ com!
The organisation lost a forum member after our Media Team put her face on the back of a bus without asking her.
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The latest ACF advert appears to show … opportunity flights
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Latest from ACF media
2 Air Cadets on the party apparently!
I met a cadet from Birmingham and Warwickshire wing at Nijmegen who mentioned that he’s doing that, it seemed like an amazing opportunity for those going
Forgot to crop the photo so gave away where I’m from… Whoops!
Just saw this at a fairly average sized train station… Can’t seem to escape from ACF adverts!
Sad thing is it doesn’t even cost that much to do for the reach you get and it can get really granular. Talking a few grand.
You could for example advertise at every station with a Sqn within 5 miles of it. Bonus points if you add a QR code taking you straight to a form to register interest for the nearest one to the adverts location.
I always find it interesting that they feature both the CCF and Army Cadets badges too - don’t think I have ever seen CCF feature in a RAFAC advert.
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Fixed that for you.
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Just seen a Facebook ad for CFAVs. Pretty good though no mention of the paperwork element of being a volunteer
Both my local detachments meet twice a week though
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Thats pretty awesome
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There are some people that seem to be a dab hand at this sort of stuff, we discussed on here a while back the best Wing social media. I’ve been following GMW since and they have done loads that is on a par with this Army Cadet stuff. Get the best MCOs from across RAFAC together and they could deliver an equally great campaign I’d say.
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And it shows the ACF/CCF Army’s USP very well indeed, the question has t be asked how can the RAFAC show it’s supposed USP, when that is non-existent to the vast majority of cadets?
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