This is not true. The media campaigns.you’ve been seeing were organised via the media team at Cadets Branch, which are ACCT posts not RFCA. The RFCAs do help out with some regional advertising occasionally, but they don’t do a lot to be honest.
While the RFCA do control the buildings and the full time county posts are RFCA positions, they don’t do a lot with the running of the ACF.
This is on the door of a joint ARC / ACF Centre (although actually nearer to @big_g than me I think)… wonder how well it fits with their corporate media guidelines!
Had this show up on my feed this morning.
Surely we could have a similar thing from HQ?
I keep putting our own adverts up.
There persistent marketing is certainly having a positive impact on the ACF within my neck of the woods (SW England). Having spoken to a number of people who are part of the ACF and others from RFCA it appears that their numbers across many units have dramatically increased.
Interesting as our local ACF which started a few years back had strong numbers to start but no longer seem to be parading… On remembrance day their staff said they were struggling so assume they have folded.
We are also struggling for recruitment, so it might just tie in with a local issue of very anti-military/anti-cadet vibes coming from the local school leadership.
Such a shame that it’s not supported within the community. So many adults complain about the ‘Youth’ of today not having anything to do and sitting on street corners etc but there are so many people who are anti military youth organisations!!
Sorry I missed this somehow…
Your going to have to drop me a note of where that is… 
So, whoever runs GM Wings Instagram account seems to be doing a great job. Really nice design. Regular posts. Good use of stories too.
Yeah totally agree. I need my Wing MCO to take some notes 
Thank you! 
#GoTeam
Noticed this morning that the ACF have posters up on the London Underground
Ahhh i saw that too on Saturday, thought it had already been mentioned on here so i didnt say anything 
For the past couple of days I have been hearing radio adverts going out approx. every other hour.
I’ve been really worried about recruitment but after a bit of a push I’ve got about 10 signed up for an open evening. Feels like there is a little bit more positivity out there than a few months ago.
Not on R2 or R4.
Do kids listen to the radio? I know the idea might be to hit parents, but unless you know your child is interested you won’t mention it.
Which tube stations are they in? Unless they are in the actual trains my experience of the underground or public transport in general is, not really taking any notice of anything other than waiting for a stop and then oging to wherever it is I’m going.
With any paid for adverts you need to get people buying or bums on seats and are the Army Cadets getting this?
I’ll stick with my local efforts which works, without any corporate rubbish distracting people. I bet the Army Cadet stuff only has national contact details.
Yes. Sometimes on their own, sometimes when their parents have it on.
Not sure which stations they are on but I tend to pay more attention to adverts on the platform than on the train. Once you’re on the train it’s eyes down on your phone or book.
No idea if they’ll have any impact but the PR professionals must think it will or they wouldn’t have spent the money
I’ve seen a number of bus stop posters and back of bus imagery around here. Happy kids in camcream, big smiles and “FRIENDSHIP”, “FUN”, “ACTION” or “ADVENTURE” written under it with > ARMY CADETS UK in slightly smaller letters underneath that. ACF logo in one corner, Army logo in the other corner. Simple. Plain. But high impact.
The bus stops they’ve targetted are the ones around schools and/or on the school commute routes.
Yeap - FM and DAB in the car - both of which I’ve heard - as have my children when they’ve been with me.
For the kids in general, most of the ones I know listen to Streaming music - with adverts, and I’ve heard them on their too! For a some of the streaming radio stuff, adverts are actually tailored according to demographic profiles based on the plaform you register with. So, for example, if you register with a “Meta Universe” based profile and agree to share your data with them, they’ll use those metrics to target advertising appropriate to the data you’ve shared.
With any paid for adverts you need to get people buying or bums on seats and are the Army Cadets getting this?
I’ve heard that this is more about awareness raising at this stage than bum:seat conversion ratios. Whilst that is, of course, the gold plated outcome everybody wants, right now it’s to keep the profile high following covid (which is often the Army way to be honest!).
Staff or cadet.
Either is good.
Well done
Cadets - although the parents will be encouraged to join the civ com!
